Ryan Serhant’s April Fools’ Day retirement joke causes big stir

Ryan Serhant, the charismatic star of Million Dollar Listings New York, may have bit off more than he could chew Monday after posting an April Fools’ Day prank on Instagram in which he claimed to be retiring from the real estate industry and stepping away from his hit Bravo television series.

In a new post on Tuesday, the Serhant Team founder acknowledged that the innocent prank set off a flurry of calls from worried clients, colleagues and even his own mom, all inquiring about his “decision” to retire at the ripe old age of 34.

“WOW,” Serhant wrote a days after publishing the original post. “Before doing my April Fool’s post yesterday, I thought MAYBE a few people would buy it. BOY WAS I WRONG. Brokers called my clients. My team panicked. My MOM freaked out. And Luis Ortiz congratulated me! 🤦‍♂️ Let me clear this up: I AM NOT RETIRING FROM ANYTHING EVER.”

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I’ve thought about how to make this announcement for a long time now. As you all know, my life has changed a lot in the last 10 years, and even more so in the last month. I’ve spent a lot of time thinking about my priorities and what truly makes me happy in life. I never thought this day would come, but today I am officially retiring from real estate. This will also be my last season on Million Dollar Listing NY. I’ve thought long and hard about this, and I can’t believe I’m even writing this right now, but I think it’s time. Million Dollar Listing has been nominated for 2 Emmys, Bravo gave me my own spin-off, Sell it Like Serhant is a national best seller, I started a media company (@serhantmediagroup), my Vlog on YouTube is inspiring salespeople around the world, and my team and I sold $1.6B in the last 2 years. ___ I want to thank my beautiful wife, my daughter, my team, Bravo, and everyone who has made this journey so incredible. Will share more details soon — until then.

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The post was meant as a light-hearted joke on April Fools’ Day similar to several others published on social media by real estate brokerages like RE/MAX, which claimed it had discovered the lost city of Atlantis or another by Vendor Alley founder Greg Robertson, who published an article claiming Compass had acquired the National Association of Realtors. In another case, a brewing company claimed to be merging with Windermere Real Estate.

But the joke was lost on even some of Serhant’s own colleagues, who took the Emmy award-nominated reality star at his word. Members of his team and his mom panicked while brokers from rival agencies tried to poach his clients, according to the top broker.

“I never thought this day would come, but today I am officially retiring from real estate,” wrote Serhant, who has nearly a million Instagram followers, in the initial April 1 post. “This will also be my last season on Million Dollar Listing NY. I’ve thought long and hard about this, and I can’t believe I’m even writing this right now, but I think it’s time.”

“My Real Estate career and Million Dollar Listing New York are the two best things to ever happen to me, next to Emilia and Zena,” Serhant wrote in a follow-up Instagram post on April 3. “Don’t forget: 10 years ago I was a 24 year old hand model and I still can’t believe any of this is real. WORK is in my blood. And I will outthink, outwork, and outmaneuver everyone until the day I die.”

View this post on Instagram

WOW. Before doing my April Fool’s post yesterday, I thought MAYBE a few people would buy it. BOY WAS I WRONG. Brokers called my clients. My team panicked. My MOM freaked out. And Luis Ortiz congratulated me! 🤦‍♂️ Let me clear this up: I AM NOT RETIRING FROM ANYTHING EVER. ___ My Real Estate career and Million Dollar Listing New York are the two best things to ever happen to me, next to Emilia and Zena. Don’t forget: 10 years ago I was a 24 year old hand model and I still can’t believe any of this is real. WORK is in my blood. And I will outthink, outwork, and outmaneuver everyone until the day I die. ___ I won’t retire until I literally can’t get out of bed, and even then, I’ll still find a way to continue pushing 👴🏻 Next to me is “check art” for a total of just over $19 Million. It’s all the commission checks my team collected for closing on $721,844,212 in deals last year. The art was done by @kristinsimmonsart, and she put me, @bonegarden, and @yomamamui on a roller coaster – because that’s what the sales game is. And even though we are on a roller coaster, we are still FKD (Finder, Keeper, Doer – for those who have read/listened to my book) all day everyday. ___ And what’s crazy to me is that $721M number is actually over $117 million LESS than my team sold in 2017. [I thought I would beat my goal from last year, but I actually failed by A LOT.] 2018 was a tough year for everyone, I know, but it’s the first time in 10 years our team didn’t beat our previous year’s numbers. So, instead of cowering, or pulling out of the rankings out of embarrassment, I decided to frame this as a reminder to never stop, to never back down, and to never settle. It’s a reminder to be better than I was yesterday. So, no, I’m not quitting — I’m just getting started. 👊

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In the photo, Serhant holds a poster of all the commission checks his team received over the past year and insisted he had no plans to retire any time soon.

“I won’t retire until I literally can’t get out of bed, and even then, I’ll still find a way to continue pushing,” Serhant wrote.

Email Veronika Bondarenko

Ryan Serhant’s April Fools’ Day retirement joke causes big stir syndicated from Inman

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